Not a lot of time to fully elaborate on this, but a few quick thoughts on the new Amazon Fire.
(1) This device will be hacked within a week of it’s release to run plain vanilla Android, essentially providing an Android tablet at the already desired sub-$200 price point. (See my post here on how the other non-iPad tablet makers just don’t get it on price point, especially producing sub-par products. Is it really this hard to figure out?) The only obstacle to overcome will be the really thin 512mb memory in the Fire which I can’t help but think Amazon did somewhat on purpose for the very reason I am stating here — it will be hacked within a week to run plain vanilla Android. But it will be a tight squeeze. My thought is… Amazon crammed the memory on this thing on purpose to leverage their behind-the-scenes “power of the cloud” and this is more of a UI device. Which makes it less desirable as a hacked device. Cleaver. But someone even more cleaver is going to come along and hack it anyway and make it usable. Boom… A usable tablet device at $200.
(2) I’m really curious to see what Amazon rolls out in the area of developer support and an SDK. I think without a doubt there are going to be additional UI considerations so plain Jane Android apps won’t be able to work on this device. Consider this a major Android fork — more like a right hand turn — in the development path of “Android” in a sea of device fragmentation that is already driving developers crazy. A lot of your underlying Android logic may still work, but almost everything in Android development stems from what are called “Activities” which essentially drive the UI and all that will change for Fire development. I can’t imagine that Amazon is going to consider itself the sole producer of Fire apps, and if the device takes off, which I Predict it will for a lot of reasons, including #1 above, there will be a clamoring for the ability to design and build apps for the device. Present Android developers will have a head start, but I’m looking for an Amazon SDK for this that will be significantly different from the existing Android SDK.
(Meanwhile, check out the Corona SDK, which claims to be fully compatible.)
(3) I totally agree with this article from ZDNet: Amazon Kindle Fire – Winners and Losers. There will be no more middle ground. I see people predicting the death of iPad. I agree with the ZDNet article. That will not be. There will be (as there already has been, as I and other consumers have been saying), only a iPad market and a non-iPad market. Amazon, just carved their own niche and in that move, carved everyone else out of the picture.
That’s all for now — it’ll be interesting to see how this plays out.







